Wouldn’t it be really nice if our email marketing campaigns run by themselves? Using the email marketing automation tools can help you get close. With a proper planning and implementation, the email automation can help you in eliminating the mundane and tedious tasks, thereby cutting time and cost.
The automated emails are relevant, personal, and timely delivered. These emails are opened and clicked more and drive visits to your business. But most importantly, you can eliminate the manual workload from your shoulders.
Why should you be using the Email Marketing Automation?
You might be hearing the terms like marketing automation and email drip campaigns. Nearly, 74% of the adults online prefer email as their method of commercial communication. This makes sense to be persistent in communication by using email as a medium. Automating the emails can surely help you in different ways:
Show Personal Care to Your Audience
The email marketing automation allows you to stay in touch with your audience 24×7, sending the relevant messages at the right time. Just imagine the situation when a free subscriber has converted to a premium customer. Sending him the email will improve the chances of a long-lasting relationship. Email automation gives you the power to break the time barriers and send email 24×7 to any customer around the globe.
Save your Important Time
Suppose 100 customers sign up for your product every day. Sending them same message personally will consume a lot of time. Here is when email automation comes into play. You can set a customized message and that message will be sent to every customer automatically as soon as he/she signs up for your product. It will save your time and efforts in typing the same message again and again and sending it to every new signee personally.
Email Automation, when combined with the powerful sales funnel, gives you outstanding results. By tracking the click-through rates and actions subscribers take on the emails, your sales team can easily save time by picking the most interested and engaged leads to generate more sales.
Creating a marketing calendar is the best way to organize your campaigns. In this way, you can step back and examine everything you are doing.
You can set up the automated email marketing campaigns as per your schedule to get the full control when your customers will receive the emails. Sending the emails manually doesn’t guarantee when your customers receive email. The timings might be different if you have a long list of customers.
Make most of your Internal Resources
Scheduling the email marketing campaign using the automated tools means less day-to-day management. The email marketing automation reduces the need for outsourcing the software providers, content ideas, and pre-designed templates. Automation is totally cost effective, allowing you to make use of your internal team in a better way for bigger tasks.
The Last Words
Email marketing automation is one of the best ways to save your time and reduce the work overhead. It will help in enhancing the performance of your employees and will contribute in the overall growth of the marketing team.