If you are an advertising or marketing professional, then you must be familiar with running ads on Facebook or you’ve at least heard the phrase ‘Facebook ads’ or ‘paid social’.
That is because the social media is the fastest growing channel of digital media. Let us present you with some statistics:
- “More than 50% of 25 to 34-year-old users of social networks say that they can’t live without access to their social media sites”
- “Nine out of ten Internet users have been to a social networking site at least once per month in 2010″
- “74% of consumers are more likely to make a purchase AFTER viewing the ads in social media”
- “Twitter users that follow a brand are 67% more likely to purchase from that brand”
- “60% users of Facebook who are the fans of a brand recommend it to their friends”
As the social media keeps on gaining popularity, it is essential that we adapt to this modern trend.
In order to help you to become successful at Facebook advertizing, we have compiled a list of Top 10 tips that will benefit your social campaigns.
1. Automate the Rotation of your Ads
Just like Google, the Facebook makes money when the users clicks on ads. As such, it is in their interest to increase the CTR (click-through rate). Since the users of Facebook can easily overlook the banners, the social network values the freshness of the ad above all else.
It is probably one of the most crucial factors of a successful social campaign on Facebook. Ensure that you rotate your ads frequently or if you can you should automate this process.
2. Micro-target & Segment ‘Bins’
The beauty of targeting with Facebook is that you pinpoint your strike. As we know, segmentation always leads to efficiency. When creating a paid social advertisement, it should implement precise demographic targeting and these ads should be created to best appeal to the targeted group.
3. Use Automated Bid Optimization
There are several platforms that are designed specifically for Facebook ads. Research them to determine the one that suits your needs.
4. Do not simply track the engagement, track conversions!
Some agencies and companies fall into the trap of only tracking the engagement, such as Likes and the LinkedIn connections. It is very important to keep track of all KPI’s
5. Test the targeting of ‘Friends Of Connections’
Facebook has one little known targeting option that allows you to track people whose friends are connected to your page, group, event or application.
With an average user of Facebook having one hundred thirty friend, if you have a page that has 1,000 fans, you can easily target 130,000 users.
7. Test Occupation Targeting
An underutilized but very powerful way to reach a specific audience is to use Facebook occupation targeting.
8. Leading Consumers To Your Fan Page and Website
When launching your campaign you should offer your targeted users a choice to either go to your Facebook page or to your website. Make all of your online presence known to the targeted audience. Whether you are putting more effort into your website or your fan page, giving the users more choices builds loyalty, awareness and conversions.
9. Try Embedding the Lead Capture of Your Webpage to your Facebook
People react better if your webpage and your Facebook fan page have the same lead capture.
10. The CPM Option is a bad choice, always use CPC
The click-through rate on Facebook’s pages is usually very low. Thus, don’t pay Facebook simply to show your ads. Tests have proven that this type of strategy doesn’t result in increased cost savings, impressions, conversion rate or click-through. Always opt for cost per click pricing option.
