When you build your first website, there are a lot of things which you will need to take into consideration. If, like most new webmasters the ultimate goal is to make money from your site, it’s crucial that you have all of the necessary steps planned out and ensure that you do everything possible to set your site up for generating large amounts of traffic.
The more work that you put into those factors which make your site a user-friendly, search-engine friendly page, the better results you will see when you begin to monetize it. Whether you’re starting a blog, a business website or an e-commerce store, here are some of the things that you should be thinking about.
Search Engine Optimization
Working on your site’s SEO is absolutely crucial. Without good SEO practices, your site is going to rank low down in the Google SERPS, leaving you at risk of losing customers or readers to the websites listed in the search results above you.
There are many different things on your site which can contribute to SEO, such as the content you publish, the site’s efficiency when loading, and more. If you are using a content management platform such as WordPress, you can also get plugins for SEO to improve the optimization of your site. If you don’t have much SEO experience, don’t risk it – look for professional SEO services.
Not only does your website have to look appealing, you should also take into consideration a number of factors about the design of your site which could also affect its success. For example, if the web design you are using involves a lot of coding, this could have an effect on where you rank in the SERPS as it’s harder for search engine crawlers to sift through all of the code. A site design which loads slowly could also cause problems, as Google has admitted that the best-performing sites are given priority over others.
Your website design should also be user-friendly and easy to navigate, no matter which device your user is viewing it on. With more and more people choosing tablets and smartphones for browsing rather than desktops and laptops, it’s never been more important to choose a fully responsive design.
When you design your website, you should always consider how easy it is to use for visitors. If your site is difficult to navigate without clear signs, buttons and links for customers to use in order to get around, you’ll likely be losing traffic from your site quickly, without the chance to make any profit from your visitors.
For visitors to feel compelled to stay on a website for a while they don’t only have to be impressed by both the aesthetic value and the contents of the site, they should also find getting around to be an easy and pleasant task.
Would you like to add to this list? Whether you work in SEO services or build websites for a living, drop us a line!