With over 1.49 billion monthly active users, Facebook is one of the most crucial marketing platforms for businesses. Almost every business across industries and verticals is using Facebook to drive traffic, increase sales, build brand awareness or promote their products or services.
In fact, Expand Ramblings reveals a report disclosing that currently there are over 40 million small businesses on Facebook and around 41% of U.S. small businesses are using Facebook to increase sales, build brand awareness and generate media mileage. But since a large number of businesses are trying to catch the attention of Facebook users, the competition has become fierce than even on Facebook.
So, how would you make your brand stand out on Facebook? The answer is simple. You’ll need to build a fan base that you can turn into real business. And how will you ensure if your Facebook fans and followers have interest in what your business is all about?
A measure of your Facebook page’s ability to summon interest and attention of your potential customers is the number of likes and shares it gets. Here, we present to you some fine points on how to get more likes and share on Facebook.
Use Relevant Keywords
In order to build a strong army of dotting followers and fans who will ‘Like’ and ‘Share’ your content, your Facebook page design must be laid out in such a way that important elements in the page pop up. The aim here is to make it easy for search engines to index your page and help you attract more Facebook fans.
Remember, you’re just one click away from oblivion. So, ensure that your Facebook page includes content that’s relevant, and helpful, but most of all searchable.
Do well to optimize each section of your Facebook page with relevant keywords that have a clear connection to the site and your brand. And whatever you do, never forget to play by the rules. That means you shouldn’t go on a keyword-stuffing spree.
Ensure Like box
Getting more likes and shares on Facebook means making your Facebook page as discoverable as possible. And to make your Facebook business page discoverable, you’ll need to religiously promote your Facebook presence across all marketing channels you already have.
So include ‘Like Boxes’ on your website and blog so that your contacts or visitors may straight away ‘Like’ your page without necessarily having to visit Facebook.com. In a blog published at Kissmetrics, writer Matt Kamp reveals that ‘Like Box’ is the best ways to amplify popularity of your Facebook business page. It you to display the number of Facebook fans along with the faces of some of them.
So, if you too are looking to get more likes for your Facebook business page instantly, right from your website or blog, visit this link for ‘Like Box’, customize your button, generate the code and embed it on your website or blog. Similarly, there are a number of plugging available on the Internet that will make it easy for your visitors to ‘Share’ your content with their Facebook friends and followers.
Invite Friends to Like Your Page
Socialmediaexaminer.com suggests you to ask your friends, family, colleagues and even acquaintances to ‘Like’ your Facebook page and ‘Share’ your content. . Send them emails, contact them via Facebook or in-person and request them to ‘Like’ your page and ‘Share’ your content. But be mindful of not over promoting your Facebook page, posts and content, especially with uninterested connections. Also, do well to ensure that your Facebook page shows up as suggestion on the “Recommended Pages” to your existing connections.
To do this, go to the “Build Audience” menu and select “Invite Email Contacts.” Then upload a list of emails of your contacts to Facebook and Facebook users on your list will be able to see a suggestion to ‘Like’ your Facebook business page. You can upload as many as 7,000 contacts per day for your Facebook business page. Ask your peers, colleagues and your employees to ‘Like’, ‘Share’, and comment on the content you’re posting on Facebook.
Explore Offline Channels
Another way to effectively market your Facebook Page to get more ‘Likes’ and ‘Shares’ is to explore your existing offline channels. Do well to mention your Facebook Page name on your business cards and brochures & flyers.
In addition, you may also mention your Facebook URL on your sales receipts requesting your customers to ‘Like’ the page and ‘Share’ their shopping experience with you. Include your Facebook URL on your emails too to promote your Facebook page.
Cross Promote on Other Social Media Platforms
Socialmediasun.com suggests you to cross promote your Facebook page through other social media channels. Add your Facebook Page URL on your Twitter and LinkedIn profiles. Tweet about your Facebook Page every now and then. Ask your LinkedIn connections to connect with you on Facebook too.
Lure your Instagram and Pinterest followers to your Facebook page too. Make videos to promote your Facebook page and promote it on You Tube. And whatever you do, don’t forget to play by the rules. So, don’t spam your connections and ensure a strategic plan to cross promote your Facebook page.
Post Content that Matters
One of the best ways to increase ‘Likes’ and ‘Shares’ of your Facebook Page is to consistently deliver high-value, unique and engaging content. Everything in your content —from tittle to words and the overall voice in the content— must speak to your target market and resonate with them in the best way. So that when they look at the content, it’s their experience, their voice, their taste they see.
Make sure that you create content that highlights your products or services features and compares them with your competitors. Make your visitors see usefulness of your business in terms of quality and cost. Look for topics that captures your target audience’s interest right from the get-go. In addition, there should be more space for images than texts. Visitors often shy away from text-heavy pages.
Placement of the images is also crucial. You wouldn’t want any portion of an image overlapping with the content. Remember, you need creative content, one that attracts interest, one compelling enough that your audience won’t stand a chance of getting away, at least not right that instant, or anytime soon. And by the time they do, your brand, service and product would already, probably, have worked their magic on them. So they end up hooked and you can look forward to adding another batch to a growing list of Facebook fans.
Employ Facebook Ads
If you don’t have too much time in hand and are looking for ways to quickly grow your Facebook ‘Likes’ and ‘Shares’, try investing in paid advertising. Such Facebook ads help you reach the right audience and the CTA contained within such ads help you get more ‘Likes’ and ‘Shares’ for your page. Postplanner.com reveals that Facebook ads are easy to create and use. And if you’re worried about your expenses, you’ll be surprised to know that such ads are the least expensive.
Wrapping It Up
To get more ‘Likes’ and ‘Shares’ for your Facebook Page, explore all possible promotional means. Try hard to bring as many visitors to the page so that many of them like what you post on the page and share it on other social media channels to spread a word for your business.
So if your marketing strategy fails to incorporate all these into an engaging whole, one that supports your brand, now’s your chance. Go for the change. It’s never too late to get your Facebook business page back on track.