Do you feel as if you’re in a Catch-22 situation with Facebook at the moment? It seems that to get more people to your page you need to be regularly posting interesting updates, links and photos (pretty obvious really) but if you don’t have a lot of people liking those updates they won’t surface to the top of the News Feed for people to see them. Ugh!
You could be going round in circles for months trying to get people to notice you… Or until something else changes in the next Facebook update!
However, getting more organic “likes” on Facebook doesn’t have to be hard or time consuming, as you’ll see in this infographic, with a little planning and foresight it can be done in just 5 minutes per day. When could you slot that time in during your busy day? Perhaps on the daily commute, if you take public transport, or when you’ve first sat down for your morning coffee… Slow and steady wins the race so they say so make sure you’ve allotted some Facebook time into your working day.
While there are a lot of different ways to promote your page, including spending money on ads, which Facebook is trying to push business owners towards, the first thing most people really need to focus on and get right is the content they are posting and the timing of those postings to get the maximum reach.
First off you need to create posts that matter, it’s no good bombarding your followers with worthless information as they won’t pay attention to your posts, or worst, will unfollow you. You also need to remember that Facebook posts have a very short lifespan. Pretty much anything that’s older than a few days (sometimes even hours!) is toast. That doesn’t mean you shouldn’t make your posts epic though…
Here’s the secret to making them non-disposable: Place your epic post somewhere that’s not disposable, like on your blog. Then, link to it in your Facebook posts (not forgetting your other social media accounts too). This is a good tactic because it can be periodically shared throughout the coming months or even years later.
Time your posts. The best time to post depends on what business you’re in. For example, if you’re marketing to a bunch of night owls, then 3AM might be the perfect time to schedule a post. If you’re marketing to busy professionals, hit them up at 7AM and again at 8PM. The middle of the week tends to be best, as is Saturday and Sunday. Keep in mind time differences, for businesses with international audiences keep an eye on the clock so you know when those potential clients and customers in Australia, the UK and beyond are awake, online and ready to do business with you.
Keep posts short. This one has been tested over and over again. It almost doesn’t matter what industry you’re in, the best posts tend to be between 100 and 150 characters long. That’s fewer than 3 lines of text. At this length, you’ll see 60 percent more “likes” and comments than longer posts. Amazing, right?