What is the difference between a MINI Friend for Life and all the other automobiles, which surpass MINI in quality, speed and some relatively significant other parameters?
Its like asking what is the difference between a good, caring, loyal friend and a fine, professional insurer in an expensive suit. The secret of MINI is that behind a simple metal car of a small size there stands a huge company that cares about each and every of its clients.
No matter who you are, where you are, what is your occupation – if you drive a MINI, you are a member of a huge family, where no one will betray and neither of whom will never forget, where everyone is loved, everyone is important and no one could be left behind. In every piece of MINI has been invested an incredible amount of love, care and tenderness.
There are some things which sometimes become closer than some friends. Without these items we are not able to imagine our existence, they assist us, support us, without them we are practically powerless. This is exactly what applies to MINI Friend for Life.
The new campaign of MINI – MINI: Friend for life, carries precisely this idea of indispensability and inspiration, showing that some of the items are sometimes more important than the help and support of friends, because a friend may be powerless where MINI will not be.
The focus of the new campaign is family values and future perspectives. The idea is that a Friend for Life will understandably stand beside you forever and ever, wherever you go and whoever you would like to become.
That is why MINI aims to be by your side till the end of your life,like an invisible participant of all the most important events, whether it is the birth of a child, the birth family or the birth of friendship. MINI Friend for Life, irreplaceable, gentle, sensitive and attentive. After all, every member of a huge company is thinking about you, cares about you and loves you, whoever you are.