It’s tempting to think of the Internet as a separate place from the rest of the world. But the truth is that these two “places” are intimately linked together. You don’t need a business to only sell to people far away in order to make use of the Internet.
You can and you need to market not so ordinary businesses online too – for example, junk removal. For a company like this, you need local marketing and there are a few different ways to go about doing this.
But Why Junk Services?
People accumulate junk after a while as just a natural consequence to living their lives. It’s not something that is really a problem or shameful, but many people see it that way and just don’t want to think about their junk at all. That’s why running a service to remove the junk can be a great approach to a startup.
After all, one person’s junk is another person’s treasure, as the saying goes, so it may be possible to sell whatever you remove if the original “owner” no longer wants rights to it.
A funny video of you removing junk from a locally known place can be a great way to market your services online. Junk removal is a service that lends itself well to humor since many people feel sheepish about having so much junk in the first place. Showing “before and after” approaches to the customers you work for can be a great approach as well.
There are many different sites online that let you upload videos for free like YouTube, Vimeo, and so on. And if you use a service like AdSense you can ensure that people searching for junk removal services in your area will see the video.
The Power of Review Sites
The most important thing to keep in mind when marketing your business, especially if it’s service related, is that people love to read reviews online before making a decision as to whether they will purchase a particular service. As a result, one good approach for marketing your junk service online is to encourage your customers to post to sites like Yelp, or Google Local, and so on.
You can do this by offering them a dollar off if they do, or something of that nature. Building up a presence online is difficult, but you’ve got to start somewhere.
The Ultimate Solution
Perhaps one of the best ways to approach the problem of getting your junk removal business on the radar of the Internet is to use a complete marketing service. There are many such services available online that will do comprehensive work on your site in order to get it noticed by customers who want their junk removed in your area.
If you make use of such a service, then it may be as simple as waiting around for the calls and emails to pour in from people who need your help. And if you do a good enough job, many reviews will follow.
The advantage of this approach is that anyone can get into the junk removal business right away without any particular extra certifications, and a marketing service can get you started off on the right foot.