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6 Essentials of Social Media Marketing


Social Media has multiplied the dimensions of marketing with its easy approach. With the recent developments, Social Media has taken a special place in the marketing world and its influence can be felt by the fact that the fashion retail house “MANGO” sold 9 percent of their products through social media which is a whopping amount.


Social Media has become a hub for marketing operations taking place online. It has become one of the easiest and the most effective way of marketing leading many business giants indulging in the social media marketing.

Social Media offers a range of marketing services, but to get the most out of it, the user has to study the points that are essential while using Social Media as a marketing tool, here are the 6 points to be kept in mind:

1. Project the Customers

While using the Social Media as a marketing tool, the businesses have to keep in mind their targeted audience. The more a business communicates with the people, and then its page is more likely to be liked by the fans. Once, the people like the page, the business should keep feeding them with the latest updates.

2.  Be active on the social media

There are no free lunches in the world. In the same way, if the business needs to have followers and get respective feedback, they need to be active on the social media. It requires them to log in their accounts at least twice or thrice a day. Keeping a feeds fresh is also another important point that the business should keep in concern because nobody appreciates an out dated information in the fast paced world

3. Install IFTTT

IFTTT is an application that automates the management of social media. Big businesses working with a large number of Social Media have an opportunity to create a linkage between their different accounts on social media through IFTTT. This application saves the time and mechanizes the overburden of opening the accounts on different social media. With this app, a business can derive its important info easily by linking 2 social media sites.

4. Building Relationships

This is an important part in making goodwill of a business. If the business is active on any social media, they are required to make more friends, suggest their business pages to as many people as they can. With the spread of information, the reputation of the business also flows.

5. Set priorities

It’s very important for the organization to identify the tweets or feeds that are important to them and respond to them. If somebody is talking about them on twitter, it becomes a necessity for the business to respond to it and this can be achieved also with the help of IFTTT apart from manual monitoring.

6. Giving answers to queries

This is an important point for the business to keep in mind to enhance the reputation of the company. If queries of people are answered at a prompt pace, it builds a strong faith in company’s policies. Hence, answering questions always plays a major role and companies shouldn’t ignore this point.


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