If you observe people in public places these days, there are good chances that you saw someone browsing the web from a smartphone like Android or iPhone. Having a mobile website for a company is a strong advantage. The company, brand or product, is considered in the minds of mobile users as particularly innovative.
To meet the growing needs of mobile users and give them access to an optimal web experience, more and more site owners choose to develop mobile sites to ensure that their site is optimized for screens of smart phones. If the growing number of mobile users is not enough to convince the site owners to turn to the mobile sites, here are many other benefits to consider:
Improved user experience
Mobile sites are designed specifically for portable devices – no one wants to navigate a site designed for a computer on his phone! Research on the use of mobile sites show that sites optimized for the mobile experience and increase user satisfaction significantly, giving a positive impression.
Greater download speed
Mobile sites are designed specifically for mobile standards and optimum download speed. So there is less waiting and more surfing!
A mobile website allows you to draw the attention of users with mobile-specific options, such as “click to call.” Also, if you are a local company, the mobile world will be particularly useful as more and more visitors find your site with geolocation technology that suggest your site for users when they are geographically close to you.
Improved search and better performance of SEO
A mobile site will improve your ranking in search engines adapted for mobile such as Google and Yahoo and you can appear in a growing number of mobile and local directories.
Greater mobility, greater connectivity
You can access a mobile website anywhere and anytime. This constant level of connectivity offers a unique opportunity to hang a target audience in new ways, no matter where they are.
Distinguish itself from its competitors
A mobile site allows you to get you noticed among your competitors. If your site is not practical on a smartphone, users will pass without visiting it. A mobile site allows you to capture visitors’ attention before your competitors.
Integration with offline media
Mobile devices are unique in their ability to bridge the gap between online media and other media through the use of QR codes. QR codes can be displayed in print. When scanned, these codes are interpreted by the phone and lead to a URL, an email or text message.
QR codes are used in advertising for many years in Japan and Europe, and their use is becoming increasingly popular in North America. That means your ads, flyers and posters may contain a QR code that redirects users to pages that contain mobile much more information and interaction that a printed page.
The mobile is no longer a concept, it is a reality that will impact on all organizations that attempts to communicate with a large customer base online. Analysts predict that the dominant industries in the next few years, mobile phones will surpass computers as the first choice of access to the virtual world around the world.
This is the website owners to take advantage of unique opportunities offered by the mobile website to connect with the growing number of visitors who access their site via inevitable their portable devices.