Here are some benefits of using Google Analytics. When it comes to learning about website traffic and the unique interactions of website visitors, many businesses are enlisting the help of Google Analytics as a way to provide them with this information.
Google Analytics is a free tool created by Google that allows website owners and/or marketers to learn where website visitors are coming from, what they’re doing while on the site, how long they’re staying on the site and whether or not they become converted.
The reason Google Analytics is so popular is because it contains a great deal of benefits for all of its users. If your company is tossing around the idea of implementing Google Analytics into your strategies, the following are four reasons why you should.
1. Determine where your target audience is coming from
You have probably spent a great deal of your marketing dollars creating promotions that will generate traffic to your website. You may have created online ad campaigns, created a social media account or implemented one of the many tools available. When you employ Google Analytics, you can find out exactly how your web visitors accessed your site. Did they click on an online ad? Did your website appear when they performed a search for your products or services?
When you know where your visitors are coming from, you not only know which marketing tactics are working, but you now know where to focus the majority of your efforts.
Google Analytics will provide you with additional keywords that your web visitors are using to find your site. Popular keywords change quickly, and your Google Analytics account can help you stay on top of the keyword game in order to generate the best traffic and reap the best SEO benefits.
2. Learn which website pages are working
Google Analytics will show you which pages on your website are the most popular. If you find that your products page is getting the most traffic, you may want to re-evaluate your marketing efforts to ensure that you’re trying to drive traffic to that page since it obviously contains the information that your customers want.
It will also teach you which pages are not working, which will allow you to determine why and make the necessary changes needed in order to make it useful to your customers.
3. Learn more metrics
Google Analytics provides you with a decent list of metrics. You can use the tool to find out how many new website visitors your site has compared to repeat visitors. You can also segment your metrics by looking at the role that certain keywords played in your success, or look up specific areas to see how those metrics scored. You may just find that the area you’re focusing on is no longer impacted by your marketing, which means that you may need to adjust your audience.
4. It’s free
Free tools are good, but free tools that work as great and provide as much information as Google Analytics are the best. There are plenty of analytics software available on the market today, but none of them will give you what Google will give you.
Tracking your website and your visitors’ usage is important to the overall success of your online campaigns. Google Analytics will easily help you learn the most valuable information about your website and traffic, so make sure to create an account today.