Owning a website is a great way to make money, but when you get to the point that you want to sell the site, it’s important to know how much it is worth. There is a very simple way to estimate the value before you list your site for sale. You can simply look at all the components and how much income it earns each month to get an idea of what it’s worth.
If your website averages $500 of monthly income, you can start the value at three times that amount or $1,500. This is just the start, however, because you have to assign a value to the domain name and to the content. A site with content about Bortek industries might be worth more than a site with content about something more general. This needs to be considered.
You can add about two to five cents per word of value for all the content on your site. So, if you have five posts of 1,000 words (total of 5,000 words), you can assume another $200 to $500 in value. You must choose the amount you assign to the content by judging the quality of the content. You can also use the amount you paid for it, if you outsourced the writing originally.
The domain name will make a difference in the value, as well. Two word domain names are usually worth more than three word or longer domain names. In addition, if the domain name is a few years old, it will carry more value than a brand new domain name. There are many free tools that will estimate the value of the domain name.
A Few Other Things to Consider
The value of your website is all about the entire package. If you bought the domain name three months ago, build the site to make a few hundred dollars over that period and only have a little bit of content, the site may not sell for all that much money. However, if your domain name is a few years old, you have hundreds of posts/pages, the income is consistent and you have built many backlinks to the site, it could sell for much more.
The best way to figure out how much your site is worth is to look at other sites that have sold recently and are similar in size and income. Flippa.com is the most popular place to sell or buy a website and you can use their advanced search to help you estimate the value. The other option is to get your website appraised.
Either way, if you plan to auction off your website, you will want to start the bidding much lower than the estimated value. This will allow many to bid on your website and this can drive the price up. You can also include an estimated value within your listing and if you have any proof of the income it produces, you will want to provide that too.
Author bio : By guest blogger Michelle who specializes in writing about all subjects, including Bortek Industries.