If you’re a blogger, you may be inquisitive about opportunities to make money off of your blog. There are plenty of ways to monetize your blog, but one tried and true method is the use of Google AdSense.
Google AdSense places advertisements on your blog. They first decipher what kind of topics you blog about and what type of readership you receive, and they generate advertisements targeted at your specific demographic. Any time these links are clicked, you receive a small amount of money. If your blog generates a great deal of traffic and many people click on your advertisements every day, you will quickly earn a decent profit.
Are you a good marketer?
If you’re great at marketing on your own, you may want to look into other ways to monetize your blog. But if you’re not the best marketer, or if you simply don’t have a great deal of time to focus on marketing your blog, then Google AdSense may be a perfect fit.
Google AdSense is great for those first-time bloggers who are starting out. All you need to do is sign up for Google AdSense and input some code, and Google will do everything else. It will determine which ads are the best fit for your site to help you get the most possible click-throughs, it will place the ads for you, and it will even keep track of how well your ads are doing so you can see your earnings in real time.
Determine if your audience will click through
Before AdSense can generate money for you, you need to have readers. Make sure that you have a great amount of followers. This way, you won’t be employing AdSense for a blog that nobody reads.
You also need to determine who your readers are. If the target audience for your blog is other bloggers or even marketers, they may not click through on the ads because they know that it’s an AdSense account. If your audience is not other bloggers, you will have a greater chance of getting them to click-through on your ads, especially if they’re relevant to your blog topic.
Choose your layout
Google AdSense allows you to determine how ads are placed on your blog. If you want banners across the top, you can have banners across the top. If you want small ads on the right-hand side, you’ll have small ads on the right-hand side. If you want only text, you’ll have only text. This way, you can ensure that your advertising complements your blog and won’t take away from the focus of your posts.
In order to know if Google AdSense is the right fit for your blog, you should set up an account and play around with it for a few days. It’s free to use, and there is no penalty for discontinuing your use of the tool. If you like the results you’re getting after a few days, you can continue using Google AdSense and reap the monetary benefits.