Don’t know where to start with Twitter marketing? Wrapping your head around the lingo and rules of engagement can be a little daunting for beginners. The good news is, it doesn’t take long to get up to speed and if you jump right in, you’ll be using Twitter like a pro in no time. It’s definitely worth the time invested.
Twitter is a valuable tool for driving more traffic to your small business website or blog. The more Twitter followers you have, the more traffic you’ll generate. Here are a few tips for using Twitter effectively:
Social Media Tips for Twitter Marketing
1. Customize Your Twitter Profile
This is your chance to show off your brand. Create a profile that is both appealing and engaging. Include your logo, tweak the styling and add a custom background. Have fun creating a compelling profile that will attract new visitors to your site. Customized Twitter profiles stand out from the standard ones, so you’ll automatically have an advantage if you spend a little time on this. Include a bio that packs some punch and don’t forget to include a link to your website.
2. Promote Your Twitter Account
Include a link to your Twitter account on your website, in your email signature and on all your other social media profiles e.g. Facebook or LinkedIn.
3. Share Great Content
Don’t know what to Tweet about? Share tweets from others if you are sure your followers will find the information relevant and useful. Find bloggers in your niche that deliver a steady flow of relevant content and setup automated tweets using RSS based Twitter tools. Use a service like socialoomph.com to automatically tweet your most popular content. This way it doesn’t get forgotten in the archives.
4. Be Brief But Engaging
Twitter is all about mastering the art of brevity. You’ll need to learn how to be engaging in 140 characters or less. It will get easier the more you practice. Just remember that nobody likes a brash salesperson, so forget the blatantly sales oriented Tweets. Always focus on adding value to your followers.
5. Get Noticed
Share an influential Twitter user’s tweet and include their Twitter name. This might get you noticed and retweeted by someone with clout.
6. Tweet Regularly
You need to be an active Twitter user to keep your Twitter followers engaged. This doesn’t mean you should Tweet for the sake of Tweeting. Quantity is important but so is quality.
7. Don’t Forget to Mingle
Twitter is a conversation. Get involved by either starting one or contributing where you can. Always ask your followers for their advice, ideas or feedback. Pay attention when someone tweets about you or retweets something you have shared.
8. Use Hashtags
Use hashtags relevant to the topic you are addressing. The # symbol, called a hashtag, helps categorize tweets. If used correctly, the right hashtag will expose your tweet to an audience interested in a particular topic. If you are unsure of which hashtags to include, use a search service like hashtags.org.
9. Find The Right People to Follow
Use tools like Tweepi or Twellow to find people that are relevant and interested in your industry. While you’re at it, check to make sure that your info is listed so other people can find you easily e.g. with Twellow you can be listed in up to ten categories.
10. Time Your Tweets
Consider the timing of your Tweets to optimize the reach of your messages. Post your Tweets when your followers are most active. Tools like TweetWhen, show you what days and times you get the most retweets per tweet.
I hope all above tips will help you in Twitter marketing.